After reviewing the design criteria of “what makes a good design”, I noticed that there are many ways that I can further improve my design.

Firstly, I think that something I did well on would be design criteria 1, “The logo is the face”. This states that the logo’s job should be a representation of the brand, not an illustration of the product. For my design, I think that I incorporated the criteria successfully. At first, I experimented with an illustration of the actual product. But soon later, I refined the design into a more abstract and geometric symbol.

 

Experimental Illustration:

Something that I can improve on would be making the logo function in black and white. My current logo is dependent on the red colour of the cherries. However, after reviewing the design criteria, I realized the significance of designing the illustration in black and white.

My goal for the lesson would be to complete the logo and refine the design so that it is less reliable on colour.

Current Logo: