Exploring the Anatomy of Type:

1. The baseline of the word HIPHOP is not consistent, and the kerning in the word is adjusted, which shows the various beat in the hiphop music.
2. The baseline of the first two words of Jazz is the x height of the last two words of it. 
3. The word POP has counter for all of its letters. 
4. The stem of the word Classical is very thin.
5. The baseline of the word TECHNO is tilted diagonally.

Inspirational Padlet:

The example with the word “LOVE” inspired me a lot. Looking at the letter “O,” which has a very small counter-space on the top right, I learned that the letter does not have to look like a perfect shape. So, I decided to use my drawing of cherry bomb as a O in my lettering.

Design Process:

1) Song Choices

• Kick It
  • fast tempo
  • hiphop
  • powerful
  • R&B
• Work It
  • energetic
  • lively
  • active
• Cherry Bomb
  • high energy
  • electric
  • fast beat
  • edgy

2) Rough Ideas

I tried many different letterings, with different thickness, height, baselines, etc.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3) Detailed drafts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4) Feedback

The three words that my partner thought of was lively, colorful, and energetic. She said I have used colors and shapes, and contrast and movement in my poster. The use of colors and the elements are good, but improve the fonts bit more.

The words on my first draft were only colored in a plain red color. My partner suggested for me to add shadows in the words too, so that the words can look more dynamic. So, I added shadow in my letters and drawings.

 

 

Finished Design:

I picked lettering instead of type because I thought making my own font could allow me to express how the music actually feels better. This song is an electronic rap song, which consists of fast beat rap and mixed sound of instruments. Through this poster, I wanted to communicate the fast beat and various sound effects with the angular shape in the letters. The cap height of the word “bomb” is higher than the word “cherry” because the song emphasizes “bomb” more than “cherry,” and I wanted to communicate that by adjusting the cap height. One of the design elements I used was colors. Through using different colors and creating shades using deeper colors, I tried to show how the song is active, lively, and energetic. I also tried to use the design principle of movement, by drawing the exploding colors, to express the exploding bomb in the lyrics. PDF here