Design Element & Principle Poster: Contrast

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Design Principle Poster – Contrast – PDF for print

  • What is the role of elements & principles in graphic design?                          Elements are used to compose a graphic design, and principles are the arrangement of different elements to create a visual effect.
  • What is this design task all about?                                                                          This design task aims to deepen our understanding of a specific element or principle and familiarize ourselves with the application of the element of principle in a graphic design.
  • Why did you design your illustration this way?                                                    I wanted to express as many ways of contrast as possible using multiple aspects such as shape, color, size, and position. The square frame, the circle, and the triangle all contrast each other by being the three basic geometric shapes. The blue, yellow, and purple are triadic colors on the color wheel, which demonstrates a strong visual impact by heavily contrasting one another. The difference in the size of the circle and the size of the triangle also shows a different contrast. Finally, I changed the outer and inner shadows of the shapes to bring them out and push them in to contrast the position of the shapes.
  • my first drafts for the design elements on paper
  • My initial five design drafts for contrast in ProCreate
  • The feedback I received from my partner for the first revision. My peer provided me their opinions on which designs communicated the theme the most effectively, and which designs looked most visually appealing. We eventually agreed/decided upon the two designs (the underlined ones). The black and white design showed great contrast in a very traditional way, and immediately communicated the principle of contrast very well. However, the use of color is not as prominent as in the black and white design than the final design. In addition, we think that the contrasting colors add another layer/aspect of contrast to the design, which further enhances the effective communicating.  The initial draft of the final design. I made a lot of changes in color to maximize the contrast. I was unhappy with how the colors looked in the first draft as I found it not contrasting or appealing to the eye. After many tries and changes, I settled on blue, yellow, and purple.

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