Before seeing the word “Wrong”, I see the photo as bland, lacking features. The person in the photo is not centered or emphasized, leaving the photo with no clear subject. The road, car, and roof seemed unplanned and flawed. Overall, the photo was bland and I did not like it much.
The addition of the word “Wrong” transformed this rather bland photograph into a piece of intentionally planned art. The word had expressed the artist’s artistic intent well and gave a reader a word to relate to when viewing this photo. Personally, I think the word changed my opinion of the photo and I now view it as a successful art work.
Overall, the context is important in photography as it provides the viewer what they will look for and what is the artist’s artistic intent. The artistic intent can completely shift the viewer’s view on a photo, for example, the photo “Wrong” by John Baldassari is a bad picture without looking at the word “Wrong” as it is out of focus, have too much background and cutting off cars and buildings. However, with the word “Wrong”, the artist’s intent shifted from appealing the audience by taking good pictures to appealing the audience by annoying the audience with bad pictures, which shifted from unsuccessful to successful.