Data collection and visual/financial modelling
Do you feel that your product has met the goals you set at the start of the process?
Our team’s goals were to create a unique and novel snack that appeals to our target audience’s specific preferences and is both international and Chiense. Our target audience are young adults, such as high schoolers. We achieved our goal of making our product unique as this this product has never been created before. By analyzing high schoolers’ food product preferences in our food survey, we were able to identify specific components of our food product that we should mofidy or add. For example, due to the majority votes, we decided to change our filling to black sesame filling and add chocolate. Based on the customer survey results, we also focused on making the texture crispy through an innovative method–frying tangyuan.
Did design choices still fit your target audience?
Yes, our choices effectively reflected the preferences of our target audience. First, we distributed the survey to mostly young adults, our target audience, to investigate their preferences in a food product. Secondly, the final price of our food price and the nutritional facts mostly likely satisfies young adults, such as high schoolers. Since most high schoolers are not independent yet and, thus, do not have a lot of money, they would more favor snacks with low prices. Since 6RMB per a s’more is not an expensive price, it specifically targets the young adults. In addition, because young adults are generally more healthy, they do not have to maintain a strict nutritional diet. So, we prioritized taste over health. Nevertheless, our survey showed that young adults do prioritize nutrition afte rtaste. Since tangyuan has a high caloric density, we are aiming to use graham crackers with the least added sugar and calories.
What would you do if you had more time or resources?
If I had more time, I would love to receive feedback about about product from people. From our survey, many participants told us how not tasting the actual product would make their ratings invalid. So once we have created a final product and made our participants taste it, this will help us identify aspects of our product that still needs modifications. I would have loved to have this process of feedback and improvement because this helps us get closer to creating the most attractive food product.
How would you evaluate your contributions to the team? Anything you’d like to work on in terms of teamwork?
I believe our team collaborated well. Every team member finished their tasks diligently and responsibly, allowing us to make more progress every day. For myself, I think I was effective in contributing to the team, although I missed two classes. Once I returned, I was very flexible because after receiving feedback from Mr. Landrum and the participants, I immediately made changes and re-started the data collection process. Thankfully, our team was able to finish data collection and analysis part the first day I came back. However, I think I can work on open communication with my team more. We should commuicate with each other more, reminding members about their reponsibilites and tasks. So, what I took away from this group project is to always ensure open communication no matter their absence. I would try to come together and create a goal or deadline to ensure that no member is falling behind.