The image below is my mood board.

I planned to take photo’s that really captured the Chinese culture embedded in our daily life by taking photo’s of Chinese restaurants and boards. Focusing on the topic of the “Chineseness”, I also aimed to focus on the composition and the symmetrical format of the photograph, which increases the completeness.

 

 

 

 

 

 

 

In the mood board, I included various photograph’s that matched with my statement of intent. The top half of the photograph is mainly street photographs that focused on the composition of the stores and how the geometric shapes in the photograph increases the fullness as well. Those photograph’s are mainly taken by Sally Davies, a street photographer known for her car and street photography. As Sally Davies was also the photographer who influenced me to take store photography, her photograph’s are mainly included at the top part of my mood board. The bottom half of the photos capture the Chinese cultural streets, which I also intended to capture.  The architectural textures mixed with the rich streets and stores creates a unique sense of balance, also increasing the completeness of the photograph by filling in all the gaps, or white spaces, that might seem boring. Also, the mixture between retro storefronts with a sense of modernity, which evokes memories was my ultimate goal. The Chinese cultural colors, red, yellow, and green caught my mind as well. The warm toned lights from the storefronts contrasting with the cool toned outer part of the street seems like they create an urban feeling. Lastly, I want to focus on the street aesthetics with the aged features, which includes the candid moments and the natural worn-out textures of the storefronts, leading to the past city life.