Blog 3 Identity Project

The societal and cultural issue I want to explore through my photographs is how color represents identity, emotion, and how people are viewed in society. Color is more than just something we see; it carries meaning, stereotypes, and feelings that can influence the way people are understood and treated. Different colors are often connected to certain emotions, moods, or social ideas, and these associations shape how individuals express themselves and how others judge them.

For example, bright colors like red, yellow, or orange are often seen as bold, confident, or loud, while darker colors like black, gray, or navy can be associated with seriousness, sadness, or power. In society, people are sometimes expected to dress or present themselves using certain colors to “fit in,” and when they don’t, they may be judged or misunderstood. Through my photographs, I want to show how color can both express individuality and reflect social pressure.

I also want to explore how color can represent cultural identity. Many cultures use specific colors in clothing, celebrations, and traditions to symbolize values such as pride, mourning, happiness, or strength. By focusing on color, my photographs can show how culture and identity are visually communicated without words. Overall, my goal is to use color as a visual language to explore how society connects meaning to appearance and how that affects personal and cultural identity.

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Meaning Colors To Emotions Chart A Little SPOT And Color Psychology Poster  – Diane Alber

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