The artist I have chosen to take inspiration is Fred Herzog. He was a German-Canadian photographer know for his pioneering work in color street photography. In the 1950s and 1960s, this is a time when art photography was almost exclusively associated with black-and-white imagery. He began capturing the vibrancy of urban life in Vancouver during the 1950s and 1960s, focusing on the everyday scenes and moments that were often unnoticed. His use of Kodachrome is influenced by film and allowed him to highlight the rich, saturated colors of the city’s streets, showcasing the beauty in the mundane. I would like to replicate his photos that depict the authenticity of people’s daily lives and the significance of our surroundings and interactions. Herzog’s work’s reveal how the ordinary became extraordinary through the lens of colors and composition.

The images displayed is a perfect example of Fred Herzog’s work inspires me.This photo captures a nightmare street scene, illuminated by the vibrant neon signs of a various businesses. The saturated colors and dynamic lighting bring the scene to life. I like how Herzog’s transforms a seemingly typical city street into a visually striking and colorful landscape.

This is my favorite photo. One objective I would utilize to describe Fred Herzog’s work is immersive. His photos draw viewers into the scene, making them feel as though they are part of the moment captured. This immersive quality is achieved through his use of color, composition, and attention to detail. The vibrant colors of the architecture makes it interesting to look at.