DI1.
Client Name: Jeju Soccer Team
Background information: The fans of the Jeju soccer team are tired of the old-designed logo so, they want to make a new logo. They want to emphasize their city, Jeju, and 1982 when this team was created. Also, they hope the logo includes Jeju island, which is Halla mountain.
Audience: The target audience is mainly male, and the audience’s age is mainly 10~ 80 so, the color does not matter. Also, the client wants the logo to feel strong and new and wants the logo to emphasize Halla mountain.
Context= For everything related to Jeju FC (ex: Jeju FC uniform, Jeju FC badge)
Jeju, Halla mountain, New
previous logo –>
Dl2.
In this padlet, I found many soccer team logos worldwide for inspiration. Also, among those logos, the circle logos looked the best for me, making the final piece circle.
In this padlet, I found many soccer team logos worldwide for inspiration. Also, among those logos, the circle logos looked the best for me, making the final piece circle.
DP1.
As you see in those quick drawings, I tried many different shapes and typography for DP2.
As you see in those quick drawings, I tried many different shapes and typography for DP2.
DP2.
Then, I chose these five designs for my DP2 part. Moreover, I only colored with red because, after this step, I had to get feedback from my friends, so I colored them with the same color.
Then, I chose these five designs for my DP2 part. Moreover, I only colored with red because, after this step, I had to get feedback from my friends, so I colored them with the same color.
C1. The friends and teacher said that these two designs are the most suitable for the soccer team logo and the customer’s keywords. Also, they said that orange and sky blue would be suitable for the color of the design because those two colors represent the city Jeju.
Then, I had another friend’s feedback, and he suggested another kind of design. But, I thought this design did not show the client’s keyword (Halla Mountain), so I did not use this.
C2.
As you see, in my Panda book award logo, I had less geometry, so in my Jeju FC logo, I did my geometry to show the keywords (Jeju, Halla mountain, new). Moreover, I used the font used by many soccer teams, and I used the pen to make the top of the mountain more realistic.
As you see, in my Panda book award logo, I had less geometry, so in my Jeju FC logo, I did my geometry to show the keywords (Jeju, Halla mountain, new). Moreover, I used the font used by many soccer teams, and I used the pen to make the top of the mountain more realistic.
C3. Eventually, I decided this logo to be my final logo. This logo included almost all the feedback from my peers and the teacher. For example, I colored the color that my peers suggested. Moreover, my teacher said that my previous logo’s font does not look like a soccer team logo’s font, so I searched on the internet and realized that many soccer team’s fonts are similar to this font. Moreover, I did badges and the t-shirt (uniform) for contexts, which are the most usual products that include the soccer logo.
RS1.
https://blogs.isb.cn/24kevink/
RS2.
Almost all my decisions were from the feedback, including fonts and color, but I did the base design myself. Also, in terms of making this logo, I emphasized geometry and shape so, these two are well-shown in my logo. Also, one thing I did well was that I followed the feedback from my peers and the teachers in terms of choosing the color and the font. Lastly, I want to improve next time because I want to make the logo slightly less geometry. After all, since I used too many shapes, the logo looks too simple.
https://blogs.isb.cn/24kevink/
RS2.
Almost all my decisions were from the feedback, including fonts and color, but I did the base design myself. Also, in terms of making this logo, I emphasized geometry and shape so, these two are well-shown in my logo. Also, one thing I did well was that I followed the feedback from my peers and the teachers in terms of choosing the color and the font. Lastly, I want to improve next time because I want to make the logo slightly less geometry. After all, since I used too many shapes, the logo looks too simple.
Presentation:
January 6, 2022 at 10:22 am
Hi Kevin,
You have covered the full design process effectively and your final design is working well. Your sketching and ideas are strong. There are some areas of your final design and presentation that need more refinement, I would be happy to help if you want further guidance. Thanks!