Reflection on data collection and visual/financial modeling completed by the team:
After testing our first recipe of Fairy Pavington in the kitchen, I conducted a sensory taste test survey once consumers got a taste of the product. Through the results of the latest sensory taste test survey of our product, our group received rather positive data among the classmates who rated our product. Consumer surveys helped us enormously in the evaluation process of our product as we were able to determine consumer preferences and change particular features of our product based on desires and choices. For the creation for every question, I tried to eliminate bias and evoke honest opinions within consumers. Although I could not survey our target audience (mainly British and Australian dessert lovers) within our school and the answer choices were rather limited (3-4 choices for every question), we were able to get about 10 responses to assist our group in assessing our Fairy Pavingtons.
Do you feel that your product has met the goals you set at the start of the process? Did the design choices still fit with you target audience? What would you do if you had more time or resources?
I personally think that the product has exceeded my expectations and goals at the start of the project. Although some resources were limited (options for the size of sprinkles, cooking time of meringue filling), the final product, in terms of appearance, aroma, flavor, and texture, met our group’s standards despite it being the first test. If more time was available, our group would be able to perfect the recipe and even produce the package of the product based off the packaging design. This would have created much more completed image of the product, providing a better experience for consumers. However, we received an average 4.25/5 stars rating for our product, which I believe is a great achievement.
How would you evaluate your contributions to the team? Anything you’d like to work on in terms of teamwork?
I personally thought our teamwork had a huge impact on our final product: we split roles evenly and all worked individually on our parts while sometimes coming together to share opinions. We tried incorporating everyone’s ideas and preferences into the product without changing too much of the original concept. This led to our group’s success as we all had a clear goal. However, each person contributed to the group differently, therefore some aspects of the product, mostly financial planning and the pricing of the product, was not worked on or acknowledged in the end. This could have been due to lack of time or responsibility issues, which should definitely be worked on next time. However, according to the multiple consumer surveys, the average cost consumers wrote down was 25 RMB for a box which includes 6 cakes, with one outlier of 80 RMB. This does not address the cost of labor and equipment usage, also not ensuring that we receive have profit, but it does provide us with a basic idea of how much a box will cost.
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