Ensure you’ve reflected on data collection and visual/financial modelling completed by the team.

For the data collection, our team has developed two surveys to receive consumer feedback and preferences about the product and the packaging. For visual modelling, I’ve created multiple iterations of the possible packaging designs for both the outer packaging (the box) and the packages of each individual product. These iterations are shown in the previous blog post. For the financial modelling, I think our group has to still work on this section, as we rarely made any progess with that.

Do you feel that your product has met the goals you set at the start of the process? Did the design choices still fit your target audience? What would you do if you had more time or resources?

In terms of goals, I think our team met the ones we set for visual modelling (packaging design), recipe developing, and consumer surveys. As discussed previously, I made multiple models for packaging design, so I think we met the goal for that. With the recipe that Robin developed, we were able to make the actual ‘fairy pavington’ so I think we also met the goal for that section. And for consumer surveys, Ashley made 2 surveys: one to gain insight on recipe development and packaging, and another after we made the product for taste testing. With the two surveys, we were able to obtain the customer’s preferences towards our product, which helped me a lot when I came up with packaging ideas, as well as their feedback towards the taste, which could help if we were to make the product again in the future.

I think that when designing packagings, I really kept the consumer preferences in mind, so it fits their preferences. However, I’m not sure if it fits our target audience’s preferences, as we didn’t obtain responses from people from Australia or people that fit into the category we set for our target audience.

If we had more time and resources, I think we would work on the financial planning of our product. This would allow for more information for us to present about our work. Moreover, I think we would make another ‘trial’ of our product, with the feedback from the consumers after they tasted the product. I also think that in terms of packaging, I could send out a survey to receive consumer feedback on my packaging designs, and that would allow for more intricately designed packages.

How would you evaluate your contributions to the teams? Anything you’d like to work on in terms of teamwork?

I think that I contributed to the team by working on my assigned portion, and also helping out a bit with developing the recipe, making the product, and coming up with some questions for the consumer survey. Because of this, I think that my contributions to the team were sufficient. I think that we could work on making sure that everyone in the team is contributing to the team during class time. By working on team contribution, we would be able to complete the financial modelling.

What progress has your team made so far? Have any new ideas, questions or challenges arisen from this work?

Our team has continued planning and developing the recipe. We’ve decided that we will make the product on March 18th, which is a new challenge, as we will need to prepare ingredients to bring on Monday.  Personally, I have come up with more models and ideas for the packaging.

What progress have you and your group made in collecting data? How was it collected? How has that supported your design choices?

Our group has made a survey for consumers to fill out to get their preferences about the product and ideas for the packaging. The information was collected through a paper survey distributed to the members of our food science class. This has supported my design choices as some questions asked for consumer preferences on the colors of the box and individual wrappers, how each product would be packaged, and the shape. While designing packages, I have chosen colours and concepts that reflect the consumer survey’s response.

Have you worked on visual or financial modelling? If so, provide some insight into those processes.

These are two designs for the outer packaging that I’ve developed. I’ve mainly focused on using colours that consumers have answered that they prefer (red and cream). For my first design, I used mainly cream to design the packaging. I used the Orion pie packaging as an inspiration (a more rectangular shape for the box). I decided that there would be an image of the final product and the final product cut open for consumers to see how the product looks, without having to open the box, as the box is completely opaque. For my second design, I decided to use the same few colours, but add a pop of blue. I think that this pop of colour would catch people’s eyes and attract them to the product, and the little fun slogan I made would also help with that. On the box there’s an area that’s been cleared out, so people can see how the actual product looks like in its individual packaging.

These are 2 packaging ideas that I came up with for the individual packaging for the product. From the survey, we found out that many costumers didn’t want to have an opaque packaging, and wanted it to be clear, so I tried to incorporate that idea into the packaging. For the first design, the packaging has more “clear-ness”, with the only opaque part being the logo. The second one, has less of an opaque part, with the clear part only being in the middle. While the second one doesn’t match up to the consumer preferences as much, (to be honest!) I think it’s more visually appealing.