What is your product idea and who is your audience?

Our group’s product idea is a fairy pavington. The fairy pavington is a combination of three traditional Australian snacks; fairy bread, pavlova, and lamington. The product will be a layer of meringue (pavlova) sandwiched in between two slices of black tea sponge cake, which will then be dipped in milk chocolate (lamington) and coated in sprinkles (fairy bread). The target audience for this product is people from Australia, as this dessert combines traditional Australian snacks, and they would be able to taste ‘a feeling of their home’ from our dessert. Moreover, all three traditional desserts are served/eaten during parties (birthday parties, dinners, get-togethers), which many people of all ages attend, so this dessert can be well received by a large population.

What are your plans for data collection and modelling, as a group or as an individual?

As a group, we will be collecting consumer preferences through consumer surveys. To get the financial cost for our product, we will first make the product, and then see how much was spent on the creation of a single product. As an individual, I will be modelling multiple possible packaging designs for the product through drawings.

What is your role in the team?

My role in the team is designing the packaging for our product. So far, I’ve mainly been finding inspiration for possible packaging ideas. From the consumer survey, we found out that almost all consumers want to have clear packaging on the individual product,  but have an opaque box for the product, so when designing an idea, I should keep those in mind.

What are some potential challenges you may run into over the next three weeks?

Time management is a potential challenge we might face. We have been given 3 weeks to finish this task (the due date is on March 18), and so far we have only been in the stages of planning and coming up with ideas. Moreover, I think that making the actual product would be a challenge because we don’t have the kitchen booked for next week. In addition, the pricing of our product might also turn out to be a challenge. That is because, from the consumer surveys, we’ve received the consumer’s ideas/opinions on what the price of our product should be, but this number may be different than the price we calculate by looking at the recipe.