What progress has your team made so far? Have any new ideas, questions or challenges arisen from this work?

Our team has continued planning and developing the recipe. We’ve decided that we will make the product on March 18th, which is a new challenge, as we will need to prepare ingredients to bring on Monday.  Personally, I have come up with more models and ideas for the packaging.

What progress have you and your group made in collecting data? How was it collected? How has that supported your design choices?

Our group has made a survey for consumers to fill out to get their preferences about the product and ideas for the packaging. The information was collected through a paper survey distributed to the members of our food science class. This has supported my design choices as some questions asked for consumer preferences on the colors of the box and individual wrappers, how each product would be packaged, and the shape. While designing packages, I have chosen colours and concepts that reflect the consumer survey’s response.

Have you worked on visual or financial modelling? If so, provide some insight into those processes.

These are two designs for the outer packaging that I’ve developed. I’ve mainly focused on using colours that consumers have answered that they prefer (red and cream). For my first design, I used mainly cream to design the packaging. I used the Orion pie packaging as an inspiration (a more rectangular shape for the box). I decided that there would be an image of the final product and the final product cut open for consumers to see how the product looks, without having to open the box, as the box is completely opaque. For my second design, I decided to use the same few colours, but add a pop of blue. I think that this pop of colour would catch people’s eyes and attract them to the product, and the little fun slogan I made would also help with that. On the box there’s an area that’s been cleared out, so people can see how the actual product looks like in its individual packaging.

These are 2 packaging ideas that I came up with for the individual packaging for the product. From the survey, we found out that many costumers didn’t want to have an opaque packaging, and wanted it to be clear, so I tried to incorporate that idea into the packaging. For the first design, the packaging has more “clear-ness”, with the only opaque part being the logo. The second one, has less of an opaque part, with the clear part only being in the middle. While the second one doesn’t match up to the consumer preferences as much, (to be honest!) I think it’s more visually appealing.