Ensure you’ve reflected on data collection and visual/financial modelling completed by the team.

For the data collection, our team has developed two surveys to receive consumer feedback and preferences about the product and the packaging. For visual modelling, I’ve created multiple iterations of the possible packaging designs for both the outer packaging (the box) and the packages of each individual product. These iterations are shown in the previous blog post. For the financial modelling, I think our group has to still work on this section, as we rarely made any progess with that.

Do you feel that your product has met the goals you set at the start of the process? Did the design choices still fit your target audience? What would you do if you had more time or resources?

In terms of goals, I think our team met the ones we set for visual modelling (packaging design), recipe developing, and consumer surveys. As discussed previously, I made multiple models for packaging design, so I think we met the goal for that. With the recipe that Robin developed, we were able to make the actual ‘fairy pavington’ so I think we also met the goal for that section. And for consumer surveys, Ashley made 2 surveys: one to gain insight on recipe development and packaging, and another after we made the product for taste testing. With the two surveys, we were able to obtain the customer’s preferences towards our product, which helped me a lot when I came up with packaging ideas, as well as their feedback towards the taste, which could help if we were to make the product again in the future.

I think that when designing packagings, I really kept the consumer preferences in mind, so it fits their preferences. However, I’m not sure if it fits our target audience’s preferences, as we didn’t obtain responses from people from Australia or people that fit into the category we set for our target audience.

If we had more time and resources, I think we would work on the financial planning of our product. This would allow for more information for us to present about our work. Moreover, I think we would make another ‘trial’ of our product, with the feedback from the consumers after they tasted the product. I also think that in terms of packaging, I could send out a survey to receive consumer feedback on my packaging designs, and that would allow for more intricately designed packages.

How would you evaluate your contributions to the teams? Anything you’d like to work on in terms of teamwork?

I think that I contributed to the team by working on my assigned portion, and also helping out a bit with developing the recipe, making the product, and coming up with some questions for the consumer survey. Because of this, I think that my contributions to the team were sufficient. I think that we could work on making sure that everyone in the team is contributing to the team during class time. By working on team contribution, we would be able to complete the financial modelling.