We got results back from survey which helped us come up with new ideas to develop our product. Some challenges we ran into was from the survey, people said they would most likely find this product in a restaurant, in second place we got theme parks, and 2 places tied which were stores & night markets. So we’ll have to narrow down our ideas for the ideal place to sell our food product. A new idea that I may be interested in focusing on besides packaging is the experience when receiving the food. If I end up working on packaging for soup dumplings for a restaurant, I would be more focused on the presentation of the food, so that the customers have a creative, memorable experience. Some ideas on presentation of food is by using a mini escalator or elevator. In some sushi restaurants they have conveyor belts where customers can grab the sushi, I had a similar idea expect with an escalator. Each step on mini escalator would have a little plate/bowl with a soup dumpling with varying in flavors. This is just an idea though, so in the end this may be left behind for a different project if plans change.
What is your product idea & who is your audience?
The product idea is soup dumplings. At the moment, one of the soups that is in the dumpling is alphabet soup, which is our main idea. Our target audience is towards all ages but younger audiences might be more interested in this product due to alphabet soup being a familiar food for kids or teenagers. Other target audiences are people that enjoy eating hot/warm foods. Tourists and foreigners travel to have new experiences. So they can have a memorable, new experience with food Tourists/Foreigners are already out of their comfort zones to try our food/product idea. This product could be convenient for families, not only depending on size of families but depending on how many portions of dumplings they want to buy because they have other stomachs to feed.
What are your plans for data collection and modeling, as a group or individual?
The plans for data collection and modeling as a group/individually is by pin pointing where we want to sell our product before anything else. Doing research on popular places people visit and common places food needs to be sold. Individually, I have decided to do research on theme parks and foods that are sold in them. Because theme parks like Disney provide such unique, creative, magical food ideas, our goal is to create a food that can be added to Disney or Universals restaurants. One of our group members, Britannia has done research on the Disney website to see which restaurants would be the best fit for our product. While I’ve been doing research on the Universal Studios Beijing park.
What is your role in the team?
My role in the team is finding a location of where this food would be sold. We will find a location as soon as we get results from the survey Britannia created. I will then collaborate with Britannia on the theme of our food idea.
What are some potential challenges you may run into over the next 2-3 weeks?
Some potential challenges we may run into over the next 2-3 weeks may be realizing people could have allergies to this food. We may find flaws in our product if we decide to actually test out cooking and eating this food. When we get results from Britannias survey, we will be able to find out more of our weaknesses & strengths of our food product.
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