“Wrong” Baldessari, 1967
Baldessari, John “Wrong” Photograph. Dragon’s Exchange, ISB.,22 August 2024 https://dx.isb.cn/dash/#/classroom/648607/sections/lesson/344114/page/344116/edit. Accessed 7th January 2025,
In 1967 John Baldessari exhibited his ‘wrong’ series. He uses a selection of photographic images anchored by text. The most famous of which, titled ‘wrong’ shows an image with poor composition juxtaposed by the text ‘wrong’ below the photograph (“Context”). I think Baldessari wanted us to think about is that an art or photo cannot be justified as “good” or “bad” just by shallow and limited details of techniques; it should be considered in many areas, such as the context or the story/emotion the photographer is trying to portray.
As the original intention of John Baldessari when creating the “WRONG” series was quite ironic and humorous, the context of the photo was different from others, it was deliberately to be “wrong”, in this case, this “bad” picture he took, should be a success as his intentions were different, no one is able to judge your work, following the conventional aesthetics is always not the only way or path that is valid.
The caption word “WRONG” can imply many meanings and questions for us to think about. As the photographer knows this photo is “wrong” and “bad” why would he send this out? There must be an ironic reason; it could be criticizing the conventional thought of how art should be judged by “good” or “bad” just in limited details or context; art and photos shouldn’t be judged by good and bad; they represent various things in many people’s perspective.
Referencing the picture above, I believe a “bad” picture can be “great” in its own way. In this case, the photographer John Baldessari has already achieved his goal of being as ironic and humorous as he wanted to be, or in other words, his original intentions, as the majority of people think that he accomplished his goals, I believe this “wrong” or “bad” photo is “great”.
In addition, in my perspective, sometimes, the context of a photo might be just as important or even more than just the techniques and details of the photo, it can change the whole purpose and meaning of the photo, in my opinion, a “good” photo can be both presented as snapped in beautiful details and using various techniques, or it can also be representing someone’s emotion or story which is contributed by its context.
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